Our easy solution to paper-cup waste.

Made for any size business.

With BorrowCup, all customers can ditch paper-cups for free.

BorrowCup is the only cup made as convenient as single-use cups. We're so confident you and your customers will love it, there's no investment required to partner with us. From small independent shops to large chains, we provide everything you need to maximise your eco credentials. 

The BorrowCup process for business
The Process.


On-demand. Greater Choice.


Available throughout Europe. BorrowCup is an on-demand solution to single-use cups, guaranteed to get customers returning more frequently.




Getting started is quick and risk-free.



We add your shop to our ZeroWaste app and starting small, send out a few of our premium reusable cups, which we automatically increase as your demand grows. The borrowing process is entirely managed by us, using the customer's app.



No investment in cups, tech or setup fees. 


The only cost incurred is 9p + vat per borrow. Circa that of a single-use cup, lid and sleeve.



Great for business too.

Our vision with BorrowCup was to create a longterm solution to an

environmental disaster, capable of making sound business sense too.

No investment.

It's all provided free.

Digitised exposure to locals on our app.

Gets customers returning.

Reducing waste is great for your brand.

Become a partner.


We are UK based & delighted to answer any questions you have.


and either your

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The Flux Partnership Ltd, 33C Victoria Rd, Barnet, EN4 9PH, London, UK